With deep understanding of eCommerce fundamentals, specs, and the rules from various on-line retailers: Amazon, Target, Walmart, Instacart, etc. — I developed a blueprint for eCommerce above-the-fold graphics.

I established an eCommerce creative workflow process for Campbell’s Meal & Beverage divisions.

And I led the eCommerce redesign effort across 18 brands, enhancing the on-line shopping experience for 1000+ SKUs.

I then trained additional teams how to follow the blueprint and design for eCommerce.